基于哈佛分析框架老板电器财务报表分析

Abstract

厨电行业是家电行业中一个重要的细分行业，作为其中增长最快、利润最高的板块，厨电行业这几年始终保持着稳定高速增长。根据中怡康数据显示：2016年厨电市场的零售额达到874亿元，同比增长14%，增速提高了3.4%。且厨电行业平均销售毛利率高达约30%，其他家电行业平均销售毛利率仅为其90%。 目前厨电行业主要品牌包括：老板，方太，帅康，华帝，美的，西门子，万和等。其中，老板电器作为中国厨电行业领导品牌，38年专注高端，实现了19年销量遥遥领先的成绩，稳居行业头把交椅。因此本文选择了厨电行业的龙头企业老板电器作为分析对象，运用哈佛分析框架，首先概述了研究背景、内容、意义和框架；其次阐述了哈佛分析框...The kitchen appliances industry is the fastest growing and most profitable in appliances industry. Recent years, the kitchen appliances industry has kept a steady and rapid growth. Its retail sales in 2016 reached 874 billion, increased by 14%, the growth rate increased by 3.4%. Its average profit rate is up to about 30%, and other appliances industry average profit rate is only 90% of it. Th...